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Privacy policy

Superhuman Formula is responsible for the processing of personal data as described in this privacy policy, being the controller within the meaning of the General Data Protection Regulation (GDPR).

Processing of personal data

Superhuman Formula processes the personal data that you provide to us and/or the data we receive because you use your services or to fulfil your order. We process the following personal data:

  • First and last name

  • Address

  • Phone number

  • E-mail address

  • IP-address

  • Other personal data that you have actively provided to us

  • Location data

  • Data about your activities on our website

  • Internet browser and device type

  • Bank account number

Purpose and basis for the processing of personal data

Superhuman Formula processes your personal data for the following purposes:

  • Fulfil your order

  • Handle your payment

  • Send our digital newsletter and/or invitation for events

  • Contact you to be able to perform our services

  • Inform you about changes in our services or terms

  • Deliver products to you or one of your locations

  • Legal obligations, such as tax returns

Retention term for personal data

Superhuman Formula does not store your personal data longer than is strictly necessary to achieve the aforementioned objectives.

Sharing personal data with third parties

Superhuman Formula will not sell your information to third parties and will only provide your details when necessary for the fulfilment of our agreement or to comply with legal obligations. We have processing agreements with organisations that process your data at our behest (‘processors’ within the meaning of the GDPR) to ensure that your data is handled with a consistent level of security and confidentiality. Superhuman Formula remains responsible for the processing of your data.

Cookies and comparable techniques

The website of Superhuman Formula uses functional, analytical and tracking cookies. These are small text files that are stored in the browser of your computer, tablet or smartphone during a first website visit. The functional cookies ensure that the website works properly and that, for example, your preferred settings are remembered. We use analytical cookies to keep track of your surfing behaviour on our site for site optimisation. Tracking cookies are used to enable you to display personalised content and advertisements on sites other than those of Superhuman Formula. On your first visit to our website, we informed you about our use of cookies. You can opt out of cookies by setting your internet browser so that it does not store cookies. In addition, you can delete all information previously saved via the settings of your browser.

View, modify or delete data

You are entitled to view, correct or delete your personal data. In addition, you have the right to withdraw your permission or to object to the processing of your personal data by Superhuman Formula. Subsequently, you can request us to transfer your personal data in a digital file, to you or an organisation designated by you (data portability). You can submit your request regarding your personal data or your consent via mail to This is also the case if you think that we have wrongly collected personal data from minor website visitors. In order to ensure that the request has been made by you, we ask you to send a copy of your ID. To protect your privacy, we ask you to make your passport photo, passport number and citizen service number (BSN) black in this copy. We will respond to your request as soon as possible, but in any case within four weeks. In addition, we would like to point out that you have the right to submit a complaint to the national supervisory authority, the Dutch Data Protection Authority.

Security of your personal data

Superhuman Formula takes the protection of your data seriously and takes appropriate measures to prevent misuse, loss, unauthorised access, unwanted disclosure and unauthorised modification. If you think that your data is not secure or if there are indications of abuse, please contact us at Superhuman Formula takes the following measures to protect your personal data:

  • Security software, such as a virus scanner and firewall.

  • TLS (formerly SSL) We send your data via a secure internet connection. You can see this at the address bar ‘https’ and the padlock in the address bar.

  • DKIM, SPF and DMARC are three Internet standards that we use to prevent you from receiving e-mails on our behalf that contain viruses, are spam or are intended to obtain personal or login data (phishing).

Use of cookies

Superhuman Formula may utilize a standard technology called “cookies” to collect information about visitors’ usage of A “cookie” is a text file that is sent to a web browser from a website and stored on a computer’s hard disk. Today, a majority of websites use cookies because, in many cases, they may be required to deliver information or services. Cookies record information about a visitor to a website, the pages that were accessed by the visitor, the date of the visit, and any preferences that may have been set while the visitor was browsing the site.

This information may be used by Superhuman Formula, now or in the future, to customize each visitor’s access to and experience with certain features and content, or to present relevant Superhuman Formula-related offerings to the user on social media or other participating websites.

Cookies are passive files that cannot retrieve any other data from a visitor’s hard drive or obtain personal information, nor can they obtain cookies generated by other websites. Web browsers only allow the website that created the cookie the ability to access it.

If you are concerned about the use of cookies, your web browser’s options may be set to notify you when a cookie is saved to your computer or to disallow cookies entirely. Prohibiting the use of cookies may restrict your access to certain types of content or features.

We use social media cookies to share content from the webshop via social media such as Facebook and Instagram. They also collect information so we can offer interest based advertising.

Google Analytics

Google Analytics is a web analytics tool Superhuman Formula uses to help understand how visitors engage with this website. It reports website trends using cookies and web beacons without identifying individual visitors. You can read the Google Analytics privacy policy for more information: Google Analytics Privacy Policy.

Facebook Analytics, advertising and social features

We use Facebook technologies to customise content and advertising, to provide social media features, and to analyse traffic to our website. You can read the Facebook privacy policy for more information: Facebook Privacy Policy.

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